The highly anticipated Paddle Rumble Pickleball Tournament took place on September 8, 2024, at the Upper Deck Sports Complex, drawing over 260 participants and their families. The tournament, organized by Ms. Cindy Patrimonio, was a day of intense competition, fun, and community spirit, attracting pickleball enthusiasts from all over.
A Day Full of Action and Excitement
The event kicked off at 9:00 AM and lasted until the awards ceremony, which concluded at 9:00 PM. Players aged 18 and older participated in the tournament, with exciting matches taking place throughout the day. At the end of the day, the winners were awarded Multi Gel products, courtesy of Eagle 25, which proudly sponsored the event. Over 130 Multi Gel products were provided to the top winners, who also took part in a photoshoot showcasing their victory and their use of the products.
Eagle 25: Engaging with Participants and Promoting Products
As the official sponsor of the Paddle Rumble, Eagle 25 went beyond simply providing products for the winners. The company set up an interactive booth near the side court, where players and spectators could learn more about the brand’s offerings. The booth featured a Multi Gel tester, allowing participants to try the product for themselves. Many players expressed their appreciation for the gel, particularly for its effectiveness in relieving leg cramps during intense games.
To further engage the crowd, Eagle 25 offered free samples of their Ringer Solution – a hydration product designed to keep athletes refreshed during physical activity. In addition, attendees were given the chance to try Lacto Solution, a product aimed at promoting gut health, while enjoying complimentary drinks from a juice dispenser. The booth also sold Eagle 25 products, which helped increase brand awareness and generated interest among those looking to improve their game and overall health.
Eagle 25 CEO, Ms. Cassandra Aguilar, who is also an active pickleball player, made a special appearance at the booth to ensure the setup was running smoothly
Overcoming Challenges and Adapting to the Space
While Eagle 25 booth was strategically located to be accessible to players, the company had to adjust its initial plans due to space limitations. The original idea of an interactive brand station was revised, as the booth’s location could potentially interfere with the players on the court. Despite this, Eagle 25 maintained a positive presence and adapted the setup to maximize engagement without disrupting the event’s flow.
An additional challenge was the placement of a competitor’s banner directly behind Eagle 25 booth. However, the company quickly adapted, positioning their pull-up banner to obscure the competitor’s display and ensure that their own branding was the focal point of their booth.
Impact and Success
The event was a resounding success for Eagle 25. Not only did the company provide valuable products to tournament winners, but they also gained significant brand exposure throughout the day. By the end of the event, Eagle 25 had attracted 417 new followers on Facebook, boosting their total to 4.9k followers. The interactive nature of the booth allowed participants to experience the benefits of the products firsthand, which many expressed interest in purchasing after the event.
Players particularly praised the Multi Gel for its ability to help alleviate leg cramps, with several expressing an intention to purchase the product from the booth or online through Lazada and Shopee. The Ringer Solution and Lacto Solution also garnered positive feedback from attendees, who appreciated the opportunity to sample the products during the event.
Conclusion
The Paddle Rumble Pickleball Tournament, supported by Eagle 25, was a success both in terms of participant engagement and brand visibility. The tournament provided a great platform for Eagle 25 to showcase its products and connect with its target audience of active individuals. As a result of the event, Eagle 25 gained valuable insights into customer preferences, increased their social media following, and received numerous inquiries about their products. With plans for future collaborations, Eagle 25 is sure to continue making an impact in the sports and wellness industry.