On August 31, 2024, the Manila Flag Football League (MFL) hosted its Flag Football Electric Festival at Circulo Verde, Quezon City. The action-packed, one-day tournament, which ran from 9 AM to 11 PM, fourteen teams compete in an exciting series of games, culminating in a thrilling championship.
Purpose Academy’s Participation and Eagle 25 Sponsorship
Eagle 25 sponsorship was specifically designed to support Purpose Academy and their participation in the tournament, not the MFL itself. This collaboration allowed Purpose Academy to field a team, named Purpose Academy Eagle 25, in the flag football games. The team, made up of players from various flag football clubs under the guidance of Mr. Paulo Orbeta, proudly represented Eagle 25, with their team name featured in MFL marketing materials and on their jerseys.
While the Purpose Academy Eagle 25 team fought hard, reaching the semifinals, they ultimately did not advance to the championship. Nevertheless, the tournament proved to be a resounding
Interactive Booth and Product Engagements: Bringing Wellness to the Game
As part of its sponsorship, Eagle 25 set up an interactive booth right next to the playing field, offering attendees the opportunity to experience its wellness products firsthand. The booth became a hub of activity, where players could try Eagle 25 Multi Gel, a product designed to relieve leg cramps and provide muscle relief during the physically demanding tournament.
Many players who experienced the gel’s effectiveness were eager to learn more and even expressed interest in purchasing it. Eagle 25 also took the opportunity to highlight other key products, including the Ringer Solution for hydration and the Lacto Solution for gut health, both of which were well-received.
To ensure that all players had the opportunity to benefit from Eagle 25 products, the company provided each player with a sample of the Multi Gel and distributed flyers detailing its benefits. The Ringer Solution was exclusively given to the Purpose Academy Eagle 25 team, ensuring they had the hydration support they needed to perform at their best. Each team member also received a specially branded Eagle 25 bottle to keep them hydrated throughout the tournament.
Challenges and Adaptations: Navigating Event Logistics
While the event was a success, there were some logistical challenges that Eagle 25 had to adapt to in order to maximize its engagement. Due to the large area of the event, the booth had limited interaction with the overall target market. Having a Limited staff member in the booth proved challenging, as it was difficult to engage with large groups of attendees all at once.
Additionally, the booth was positioned in the middle of the field, and setting up an interactive experience in that location would have interfered with the ongoing games. Despite these obstacles, the event was still successful in allowing Eagle 25 to engage with the players and festival-goers in a meaningful way.
Impact and Success: Increased Brand Recognition and Engagement
The MFL Flag Football Electric Festival proved to be a valuable opportunity for Eagle 25 to increase product exposure and brand awareness. The event not only showcased the effectiveness of the products to a targeted audience of athletes but also promoted Eagle 25 as a brand committed to health, wellness, and performance enhancement.
By the end of the day, the event had contributed to an increase in Eagle 25 social media followers, with more people discovering the brand and learning about its products through platforms like Facebook and Instagram. The engagement from both players and fans alike solidified Eagle 25 position as a go-to brand for hydration and wellness solutions, further extending its reach and impact.
Conclusion: A Successful Partnership for Purpose Academy and Eagle25
In the end, the MFL Flag Football Electric Festival was a resounding success for both Purpose Academy and Eagle 25. Through the sponsorship, Purpose Academy was able to participate in a premier sporting event, and Eagle 25 was able to showcase its product range to a new audience while supporting the athletes who were driving the excitement of the tournament. The event’s combination of athleticism, community spirit, and wellness solutions made it a memorable and valuable experience for all involved.